Cumbaya is Preferred AI Partner of Avitour

We are proud to announce that Cumbaya is now the Preferred AI Partner of Avitour!

Avitour brings together 250 independent leisure and corporate travel agencies across Belgium, from Bruges and Ghent to Antwerp, Brussels, Hasselt, Liège, Namur and Charleroi. Through this partnership, Avitour recommends Cumbaya to its member agencies, and we will introduce our AI-native travel platform to agencies across the network, helping Belgian travel experts plan and book both leisure and corporate trips faster, without losing the personal touch their clients value.

A word from Avitour

Otto Vanschamelhout, Managing Director at Avitour: "With Cumbaya, our agencies get a practical AI tool that saves time on planning and booking, while keeping the agent's expertise at the heart of every trip."

We couldn't have put it better ourselves. A big thank you to Otto and the entire Avitour team for their trust. We are already working with the first Avitour agencies, and we look forward to welcoming many more across the network in the months ahead.

Bringing practical AI to Belgium's travel agencies

Whether it's a leisure trip or a last-minute corporate trip, today's travellers expect fast, personal and seamless service. Yet many agents still spend hours building a single proposal: searching suppliers, copying details between systems and formatting documents by hand. That is time taken away from what agents do best, advising their clients.

Cumbaya changes that. Travel agencies and TMCs work on one AI platform that connects the agency, its travellers and its suppliers. When a travel request comes in, the agent creates a tailor-made proposal in just a few minutes. The client reviews it online and confirms, and the agency or TMC takes care of the booking. Agencies can also offer Cumbaya directly to their clients as an online booking tool, so travellers search and book on their own.

Our philosophy has always been simple: AI should support the travel expert, not replace them. That is exactly why this partnership with Avitour, a network of independent, owner-managed agencies serving both leisure and corporate clients, feels like such a natural fit.

What this means for Avitour agencies

Avitour agencies that choose Cumbaya get a practical AI tool that fits into their daily work from day one:

• Tailor-made proposals in minutes instead of hours: Build a complete, personalised proposal for a leisure trip or a multi-city corporate trip in a fraction of the time, so agents can serve more clients without cutting corners.

• Agency, travellers and suppliers on one platform: Everyone works from the same place. No more juggling emails, spreadsheets and separate booking systems.

• From proposal to booking without double work: Leisure and corporate clients receive the proposal online and confirm it, and the agency books it from the same platform. No retyping, no copy-pasting, no errors slipping in between steps.

• Self-booking for clients who want it: Agencies can also offer Cumbaya to their clients as an online booking tool, so travellers search and book trips themselves.

• The agent stays in control: Cumbaya handles the heavy lifting, while every trip is still shaped by the agent's knowledge, relationships and judgement.

How Avitour members can get started

Are you an Avitour member and curious what Cumbaya can do for your agency?

• Schedule a demo: Reach out to Julie Hermans (julie.hermans@cumbaya.travel) for a personal walkthrough tailored to your agency.

• Pick a time online: Prefer to pick a time yourself? Book a demo on our website.

About Avitour

Avitour is Belgium's leading network of independent travel agencies, bringing together 250 owner-managed agencies across Flanders, Brussels and Wallonia that serve both leisure and corporate travellers. The group is also ranked among Europe's leading travel management companies. From its base in Vilvoorde, Avitour supports its members with negotiated supplier agreements, commercial and administrative services, digital support and access to the international RTK network, so that local agencies can combine their personal service with the strength of a large group.

About Cumbaya

Cumbaya is an AI-native travel platform for travel agencies and TMCs, where human expertise meets Agentic AI. Agents use Cumbaya to plan tailor-made leisure and corporate trips in minutes, connecting the agency, its travellers and its suppliers in one place. Clients receive their personal trip proposal online and confirm it, after which the agency handles the booking. Agencies can also offer Cumbaya to their clients as an online booking tool, so travellers search and book on their own.